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case study · coupon & deals aggregation platform

PennySave

A deals marketplace with 20,000+ coupons from 81,000+ stores, fast search and filtering, social sharing and tiered subscriptions for premium access.

client
SnaggyCodes
industry
Developer Tools
year
2024
category
Web
PennySave coupon & deals aggregation platform screenshot

the brief

From problem to result

  1. 01 / problem

    The problem

    SnaggyCodes needed to aggregate tens of thousands of deals from tens of thousands of stores into a single searchable product, while monetizing access through tiered plans — a data-scale and subscription-billing challenge, not just a catalog site.

  2. 02 / solution

    Our approach

    We engineered a Laravel platform indexing 20,000+ deals across 81,000+ stores with smart search, category filtering, one-click code copy, and a three-tier subscription model (Basic/Pro/Business) including a dedicated account manager tier for high-value customers.

  3. 03 / result

    The result

    PennySave shipped as a scalable, monetizable deals marketplace with search that stays fast at scale and a clear upgrade path, turning a large raw deal dataset into a subscription revenue product.

key highlights

Key features

  • 20,000+ deals from 81,000+ stores
  • Tiered subscription model
  • Smart search and category filtering
  • Multi-language support

gallery

2 screens

the project

About PennySave

PennySave (hosted on SnaggyCodes) is a comprehensive coupon and deal aggregation platform that allows users to browse, search, and redeem discount codes across thousands of online retailers. The platform claims to offer over 20,000 deals from 81,101+ stores. Key features include an exclusive coupons section, eight popular categories (Travel/Airlines, Computers, Lifestyle, Auto, Real Estate, Insurance, Online Services, Others), featured store showcases, smart search with filtering capabilities, and social sharing via Facebook, Twitter, and LinkedIn. Users can copy coupon codes with one click, maintain wishlists, and track coupon status (active vs. expired). The platform operates on a tiered subscription model: Basic ($12/mo - 10 coupons), Pro ($35/mo - 100 coupons, most popular), and Business ($89/mo - 300 coupons with dedicated manager). Additional features include a blog with couponing strategy articles, FAQ section, customer testimonials, newsletter signup, and multilingual support (English/Spanish).

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