01 / problem
The problem
Granofoods needed a trustworthy direct-to-consumer storefront for a broad premium food catalog while serving customers across Pakistan and the Middle East with different languages, currencies, and support expectations.
case study · premium health foods e-commerce
Granofoods
A health-foods store for grains, salts, seeds, dry fruits and spices, with multi-currency checkout (PKR/AED), an AI voice assistant and live chat support.
- client
- Grano Foods
- industry
- Food & Beverage E-Commerce
- year
- 2025
- category
- Web
the brief
From problem to result
- 02 / solution
Our approach
We delivered a responsive commerce experience with structured catalog discovery, cart and account workflows, multi-currency and multilingual support, regional customization, product comparison, live chat, and an AI voice assistant integrated into the customer journey.
- 03 / result
The result
The finished platform gives Grano Foods a scalable online sales channel with clearer product discovery, localized shopping, multiple support options, and the operational features required to serve regional customers from one storefront.
key highlights
Key features
- AI voice assistant for customer support
- Multi-currency & multi-language support
- Product comparison tool
- Geo-detection for regional customization
gallery
Inside the build
the project
About Granofoods
Granofoods is a fully functional direct-to-consumer (D2C) specialty health food online store based in Karachi, Pakistan. The platform enables customers to browse, filter, and purchase premium food products across five main categories: Dry Fruits, Seeds, Grains, Pink Salt, and Rice.
The store features a complete e-commerce flow including product catalog, shopping cart, wishlist, user accounts, order tracking, and returns management. A standout feature is the Vapi AI-powered voice assistant for customer support, complemented by Facebook Messenger live chat integration.
The platform supports multi-currency (PKR and AED) and multi-language (English and Arabic) functionality, targeting customers in Pakistan and the Middle East. It includes product comparison tools, newsletter subscriptions with reCAPTCHA verification, geo-detection for regional customization, and cookie consent compliance. Trust signals include Certified Halal Quality badges, authenticity guarantees, fast delivery promises, and 24/7 support.
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